360 ALL AROUND DESIGN: Enjoy the view of your TV from all angles—and we don’t just mean the display The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it
MATTE DISPLAY: Get clear colors at any time of the day The Matte Display drastically reduces light reflections on The Serif so you can always enjoy what you're watching to the fullest
DETACHABLE STAND: Place The Serif literally anywhere in the room The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile
VIVID, REALISTIC COLORS: Quantum Dot technology produces 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark HDR 10+ analyses each scene frame by frame to adjust the brightness level for optimal portrayal
CONTENT THAT MATCHES YOUR MOOD: Transform your Serif to match your needs and surroundings Forget black screen and use it to display weather, date, news headlines, pictures or even refined artworks of Bouroullec

Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more It comes with powerful 4K upscaling technology for enhanced resolution and upgraded viewing experience
Get ultra deep blacks and pure whites with an in-screen LED array, while Quantum HDR 12x brings you to a new level of HDR with deeper detail and enhanced contrast
Get true game-winning performance with Motion Xcelerator Turbo+ that delivers exceptional motion enhancements up to 4K 120Hz and FreeSync Premium Pro that reduces stutter and screen tearing
Enjoy multi dimensional sound that will immerse you inside the action with next level Dolby Atmos and Object Tracking Sound that delivers realistic 3D sound that pulls you in closer
BOUNDLESS SCREEN: Get the most immersive cinematic experience with our 4-side bezel-less screen Crafted with effortlessly minimalistic design from every angle, it elegantly fits into every space

Quantum Processor Lite 4K is smarter and faster, upgraded to deliver breath-taking picture and sound quality It comes also with powerful 4K upscaling technology for enhanced resolution and best viewing experience
Get 100% Colour Volume at any brightness with Quantum Dot, while Quantum HDR with its dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and detail that always shines through
An innovative technology of Dual LED delivers bolder and more accurate contrast by optimising the backlight colour to match the type of content being watched
Experience vividly realistic 3D sound that puts you right in the action with Object Tracking Sound Lite, while the Adaptive Sound optimises audio based on real time scene analysis
The Air Slim design with mind-blowingly slim profile seamlessly blends into the wall and elegantly fits into every space With the adjustable stand, you can adjust to create more space for your soundbar, or fit the TV

Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more It comes with powerful 4K upscaling technology for enhanced resolution and upgraded viewing experience
Get ultra deep blacks and pure whites with an in-screen LED array, while Quantum HDR 12x brings you to a new level of HDR with deeper detail and enhanced contrast
Get true game-winning performance with Motion Xcelerator Turbo+ that delivers exceptional motion enhancements up to 4K 120Hz and FreeSync Premium Pro that reduces stutter and screen tearing
Enjoy multi dimensional sound that will immerse you inside the action with next level Dolby Atmos and Object Tracking Sound that delivers realistic 3D sound that pulls you in closer
BOUNDLESS SCREEN: Get the most immersive cinematic experience with our 4-side bezel-less screen Crafted with effortlessly minimalistic design from every angle, it elegantly fits into every space

Quantum Processor Lite 4K is smarter and faster, upgraded to deliver breath-taking picture and sound quality It comes also with powerful 4K upscaling technology for enhanced resolution and best viewing experience
Get 100% Colour Volume at any brightness with Quantum Dot, while Quantum HDR with its dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and detail that always shines through
An innovative technology of Dual LED delivers bolder and more accurate contrast by optimising the backlight colour to match the type of content being watched
Experience vividly realistic 3D sound that puts you right in the action with Object Tracking Sound Lite, while the Adaptive Sound optimises audio based on real time scene analysis
The Air Slim design with mind-blowingly slim profile seamlessly blends into the wall and elegantly fits into every space With the adjustable stand, you can adjust to create more space for your soundbar, or fit the TV

Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more It comes with powerful 4K upscaling technology for enhanced resolution and upgraded viewing experience
Get true game-winning performance with Motion Xcelerator Turbo+ that delivers exceptional motion enhancements up to 4K 120Hz and FreeSync Premium Pro that reduces stutter and screen tearing
Get 100% Colour Volume at any brightness with Quantum Dot, while Quantum HDR with its dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and detail that always shines through
Experience vividly realistic 3D sound that puts you right in the action with Object Tracking Sound Lite, while the Adaptive Sound optimises audio based on real time scene analysis
ULTRA THIN DESIGN: The Air Slim design with mind-blowingly slim profile seamlessly blends into the wall and elegantly fits into every space

Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more It comes with powerful 4K upscaling technology for enhanced resolution and upgraded viewing experience
Get true game-winning performance with Motion Xcelerator Turbo+ that delivers exceptional motion enhancements up to 4K 120Hz and FreeSync Premium Pro that reduces stutter and screen tearing
Get 100% Colour Volume at any brightness with Quantum Dot, while Quantum HDR with its dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and detail that always shines through
Experience vividly realistic 3D sound that puts you right in the action with Object Tracking Sound Lite, while the Adaptive Sound optimises audio based on real time scene analysis
ULTRA THIN DESIGN: The Air Slim design with mind-blowingly slim profile seamlessly blends into the wall and elegantly fits into every space

Quantum Processor Lite 4K is smarter and faster, upgraded to deliver breath-taking picture and sound quality It comes also with powerful 4K upscaling technology for enhanced resolution and best viewing experience
Get 100% Colour Volume at any brightness with Quantum Dot, while Quantum HDR with its dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and detail that always shines through
An innovative technology of Dual LED delivers bolder and more accurate contrast by optimising the backlight colour to match the type of content being watched
Experience vividly realistic 3D sound that puts you right in the action with Object Tracking Sound Lite, while the Adaptive Sound optimises audio based on real time scene analysis
The Air Slim design with mind-blowingly slim profile seamlessly blends into the wall and elegantly fits into every space With the adjustable stand, you can adjust to create more space for your soundbar, or fit the TV

UNIQUE FRAME DESIGN: The Frame is designed to look like a real picture frame that seamlessly blends in with your home décor, adding an elegant, modern touch
MATTE DISPLAY: Get clear colors at any time of the day The Frame now comes with Matte Display that drastically reduces light reflections, so you can always enjoy art the way it's meant to be
VIVID, REALISTIC COLORS: Quantum Dot technology produces 100% Color Volume to give you realistic visuals Supported by Quantum Processor 4K, it automatically analyses the scene and optimizes the picture for the best viewing experience
IMMERSIVE SOUND: Immerse yourself in the best audio experience with Dolby Atmos surround sound that adapts in real time by content type to give you the best audio experience
ART EXHIBITION ON TV: Transform The Frame into art when you're not watching TV thanks to Art Mode