2020 Glamour Beauty Award winner
Provides skin with an overall healthy glow and brightens your complexion
This product is cruelty free and vegan

Provides a high definition and dimension to the eye for a long-lasting, intense look
Meticulously accoutred that renders an easy application without any hassle
Highly pigmented formula ensures even colour pay-off

Large doe foot applicator for even, precise application with a matte finish
Formula won’t settle into fine lines or creases
Key ingredients avocado oil and kaolin clay moisturize, while helping control shine
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
All e.l.f. products are vegan and cruelty free and all skincare is also free from sulfates

This lightweight, versatile pressed shimmer highlighting powder helps amplify your natural radiance with a refined glow
Microfine particles blur lines to create a soft focus effect on the skin
Designed to highlight and reflect light for a luminous, photo-ready finish

Create defined and enhanced lips that are blended to perfection
Provides a smooth gliding pencil that applies colour precisely and accurately with no sharpening needed
Features a soft taklon bristled brush that aids in blending the colour evenly and naturally for a beautiful bitten lip look

The e.l.f. Pore Refining Brush and Mask Tool provides mess free application
The pore refining brush helps to gently remove dirt and grease from pores
This product is cruelty free and vegan

Highly pigmented particles ensure a sculpted colour pay-off
Blends effortlessly to impart a natural glow to your cheeks
Carefully composed to feel light and remain crease-free

Serves as the perfect stain to pair underneath your favourite glosses or lipsticks
Maintains a longer-lasting lip colour
Adds instant volume to your lips

Soothes and preps your skin for flawless makeup application
Leaves your skin feeling soft, smooth and refreshed
Instantly transforms skin texture