UNIQUE FRAME DESIGN: The Frame is designed to look like a real picture frame that seamlessly blends in with your home décor, adding an elegant, modern touch
MATTE DISPLAY: Get clear colors at any time of the day The Frame now comes with Matte Display that drastically reduces light reflections, so you can always enjoy art the way it's meant to be
VIVID, REALISTIC COLORS: Quantum Dot technology produces 100% Color Volume to give you realistic visuals Supported by Quantum Processor 4K, it automatically analyses the scene and optimizes the picture for the best viewing experience
IMMERSIVE SOUND: Immerse yourself in the best audio experience with Dolby Atmos surround sound that adapts in real time by content type to give you the best audio experience
ART EXHIBITION ON TV: Transform The Frame into art when you're not watching TV thanks to Art Mode

360 ALL AROUND DESIGN: Enjoy the view of your TV from all angles—and we don’t just mean the display The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it
MATTE DISPLAY: Get clear colors at any time of the day The Matte Display drastically reduces light reflections on The Serif so you can always enjoy what you're watching to the fullest
DETACHABLE STAND: Place The Serif literally anywhere in the room The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile
VIVID, REALISTIC COLORS: Quantum Dot technology produces 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark HDR 10+ analyses each scene frame by frame to adjust the brightness level for optimal portrayal
CONTENT THAT MATCHES YOUR MOOD: Transform your Serif to match your needs and surroundings Forget black screen and use it to display weather, date, news headlines, pictures or even refined artworks of Bouroullec

ULTIMATE SURROUND SOUND: Immerse yourself in breath-taking sound with 9 front and surround channels, 1 subwoofer channel, and 4 up-firing channels
WORLD'S FIRST WIRELESS DOLBY ATMOS: Dolby Atmos is now incorporated wirelessly for the first time with Samsung Soundbar for high quality, immersive sound without any cables
A PERFECT SYNERGY WITH TV: Enjoy content like never before with Q-Symphony that syncs with your Samsung TV and utilizes every single speaker of both the TV and the soundbar to give you a new level of acoustic immersion
SOUND FINE-TUNED TO YOUR SPACE: SpaceFit Sound+ fuses the heightened clarity and immersive audio of SpaceFit Sound with the optimized bass of the Auto EQ subwoofer to deliver stunning sound that perfectly fits your room
NEXT LEVEL GAMING EXPERIENCE: Brace yourself for a powerful, immersive gaming experience with multi-dimensional immersive sound. The soundbar automatically activates the Game Mode Pro whenever you start playing

ULTIMATE SURROUND SOUND: Feel one with the story as you're surrounded by a complete audio environment with 5 front and surround channels, 1 subwoofer channel, and 2 up-firing channels
WORLD'S FIRST WIRELESS DOLBY ATMOS: Dolby Atmos is now incorporated wirelessly for the first time with Samsung Soundbar for high quality, immersive sound without any cables
A PERFECT SYNERGY WITH TV: Enjoy content like never before with Q-Symphony that syncs with your Samsung TV and utilizes every single speaker of both the TV and the soundbar to give you a new level of acoustic immersion
SOUND FINE-TUNED TO YOUR SPACE: SpaceFit Sound+ fuses the heightened clarity and immersive audio of SpaceFit Sound with the optimized bass of the Auto EQ subwoofer to deliver stunning sound that perfectly fits your room
NEXT LEVEL GAMING EXPERIENCE: Brace yourself for a powerful, immersive gaming experience with multi-dimensional immersive sound. The soundbar automatically activates the Game Mode Pro whenever you start playing

ULTIMATE SURROUND SOUND: Feel one with the story as you're surrounded by a complete audio environment with 3 front and surround channels, 1 subwoofer channel, and 2 up-firing channels
WORLD'S FIRST WIRELESS DOLBY ATMOS: Dolby Atmos is now incorporated wirelessly for the first time with Samsung Soundbar for high quality, immersive sound without any cables
A PERFECT SYNERGY WITH TV: Enjoy content like never before with Q-Symphony that syncs with your Samsung TV and utilizes every single speaker of both the TV and the soundbar to give you a new level of acoustic immersion
SOUND FINE-TUNED TO YOUR SPACE: SpaceFit Sound+ fuses the heightened clarity and immersive audio of SpaceFit Sound with the optimized bass of the Auto EQ subwoofer to deliver stunning sound that perfectly fits your room
NEXT LEVEL GAMING EXPERIENCE: Brace yourself for a powerful, immersive gaming experience with multi-dimensional immersive sound. The soundbar automatically activates the Game Mode Pro whenever you start playing

CAPTIVATING ENTERTAINMENT EXPERIENCE: Feel one with the story as you're surrounded by a complete audio environment with 3 front and surround channels, 1 subwoofer channel, and 2 up-firing channels
ULTIMATE SURROUND SOUND: Explore the depths of sound with Dolby Atmos and DTS:X, technology that highlights sound as it flows above and around you for a realistic and immersive cinematic experience
A PERFECT SYNERGY WITH TV: Enjoy content like never before with Q-Symphony that syncs with your Samsung TV and utilizes every single speaker of both the TV and the soundbar to give you a new level of acoustic immersion
SOUND FINE-TUNED TO YOUR SPACE: SpaceFit Sound+ fuses the heightened clarity and immersive audio of SpaceFit Sound with the optimized bass of the Auto EQ subwoofer to deliver stunning sound that perfectly fits your room
NEXT LEVEL GAMING EXPERIENCE: Brace yourself for a powerful, immersive gaming experience with multi-dimensional immersive sound. The soundbar automatically activates the Game Mode Pro whenever you start playing

3D SURROUND SOUND: DTS Virtual:X fills up your room with virtual sounds creating spacious 3D sound for captivating audio experience that moves the sound around you
POWERFUL, DEEPER BASS: Get theatre-quality audio with the subwoofer included with your soundbar. It emphasizes bass for incredible sound that hits deeper and smoother notes
SOUND OPTIMIZED TO YOUR CONTENT: With Adaptive Sound Lite, the soundbar automatically analyses your sound sources to optimize the audio track for your specific content, no matter whether it’s a loud sports match or a drama with quiet dialogue
CRYSTAL CLEAR DIALOGUE: Experience crystal clear dialogue with the built-in centre channel speaker. It provides balanced sound from one end to the other delivering human voices more clearly and accurately
BLUETOOTH TV CONNECTION: Is the wire from soundbar to TV disturbing your interior? Simply use Bluetooth to connect the soundbar to your Samsung TV for the best sound experience without any cables

3D SURROUND SOUND: DTS Virtual:X fills up your room with virtual sounds creating spacious 3D sound for captivating audio experience that moves the sound around you
POWERFUL, DEEPER BASS: Get theatre-quality audio with the subwoofer included with your soundbar. It emphasizes bass for incredible sound that hits deeper and smoother notes
SOUND OPTIMIZED TO YOUR CONTENT: With Adaptive Sound Lite, the soundbar automatically analyses your sound sources to optimize the audio track for your specific content, no matter whether it’s a loud sports match or a drama with quiet dialogue
ENHANCED VOICE CLARITY: Sometimes it’s hard to pick up what the actors are saying. Set up Voice Enhance mode to optimize the EQ for clear voice tracks so dialogue stands out
BLUETOOTH TV CONNECTION: Is the wire from soundbar to TV disturbing your interior? Simply use Bluetooth to connect the soundbar to your Samsung TV for the best sound experience without any cables

ELEVATED SOUND EXPERIENCE: Feel like you're part of the scene with sharp, realistic sound. Dolby Audio & DTS turns your living room into a theatre, creating a rich audio experience
POWERFUL, DEEPER BASS: Get theatre-quality audio with the subwoofer included with your soundbar. It emphasizes bass for incredible sound that hits deeper and smoother notes
SOUND OPTIMIZED TO YOUR CONTENT: With Adaptive Sound Lite, the soundbar automatically analyses your sound sources to optimize the audio track for your specific content, no matter whether it’s a loud sports match or a drama with quiet dialogue
ENHANCED VOICE CLARITY: Sometimes it’s hard to pick up what the actors are saying. Set up Voice Enhance mode to optimize the EQ for clear voice tracks so dialogue stands out
BLUETOOTH TV CONNECTION: Is the wire from soundbar to TV disturbing your interior? Simply use Bluetooth to connect the soundbar to your Samsung TV for the best sound experience without any cables