After starting behind the makeup counter, Too Faced Co-Founders Jerrod Blandino and Jeremy Johnson teamed up to create a makeup line that would celebrate beauty individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With only a credit card, a laser-like focus, and a dream to celebrate and empower, Too Faced was born in 1998. Too Faced is a serious makeup brand that knows how to have fun. We believe makeup is power, giving people the freedom to express themselves and the confidence to take over the world. With an exuberant approach to everything we do, we use the finest cutting-edge ingredients to create innovative, cruelty-free cosmetics that people love to wear. Create your own looks, find what you love. Jerrod and Jeremy’s vision for Too Faced is born. They create the world’s first glitter eye shadow, nab a Vogue feature and launch in Sephora. Ingredients infused with water, silica, stearic acid, glyceryl stearate, synthetic beeswax, paraffin, polyisobutene, acrylates/ethylhexyl acrylate copolymer, aminomethyl propanediol, copernicia cerifera (carnauba) wax, vp/eicosene copolymer, tocopheryl acetate, panthenol, pantethine, peg-9 dimethicone, trimethylpentanediol/adipic acid/glycerin crosspolymer, simethicone, pvp, 1,2-hexanediol, laureth-21, hydroxyethylcellulose, caprylyl glycol, isostearic acid, phenethyl alcohol, disodium edta, chloroxylenol, phenoxyethanol, potassium sorbate. May contain (+/-): mica, titanium dioxide (ci 77891), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), bismuth oxychloride (ci 77163), blue 1 (ci 42090), blue 1 lake (ci 42090), carmine (ci 75470), chromium hydroxide green (ci 77289), chromium oxide greens (ci 77288), ultramarines (ci 77007), yellow 5 (ci 19140), yellow 5 lake (ci 19140).. How to use suggest begin at the base of your lashes and sweep the wand outward and upward from root to tip until your desired intensity is achieved. Repeat with additional coats for even more extreme drama.