acqua di parma : Colonia Pura EDC 50ml

The history of Acqua di Parma is a great Italian story. It all started back in 1916 in a small essence laboratory at the old heart of Parma. Here, skilled master perfumers conceived an unusually fresh and modern fragrance – the first true Italian Cologne. Colonia Acqua di Parma, a new classic bound to achieve timeless success. The composition of Colonia, still unchanged, gained increasing recognition. In the 1930s it became the “fragrance” of the time. The Art Deco inspired bottle, with classic black bakelite cap, was designed in those years and promptly became a true style icon. In the 1950s Colonia achieved international success. Hollywood actors, summoned to Italy by the great masters of local cinematography, discovered its intimate and elegant notes in the historical tailor’s workshops, where custom-made suits were finished with a spray of the Acqua di Parma fragrance before delivery. Based on this tradition, Colonia has been associated with men’s tailoring since the outset and thus became a cult accessory. Despite changing trends, in the 1960s Colonia, with its unabated charm, was confirmed as the favourite fragrance of an international elite of connoisseurs, and such remained until the 1990s. At this timethree outstanding Italian entrepreneurs sharing the same passion for Colonia decided it was time to reinvigorate the iconic Acqua di Parma scent with the introduction of new creations in this range. And so was born a new style for the brand, a way of being, a life philosophy. Elegant and educated men, glamorous and sophisticated women saw in Acqua di Parma the expression of understated luxury, a search for precious materials (ingredients?), the culture of a brand that draws from true Italian craftsmanship and turns it into a value of its own. The world of Colonia was then expanded further with new creations for the home – a collection of precious terry cloth items, home fragrances, and top-quality perfumed candles – the expression of the finest Italian art of living. The year 1998 saw the opening of the first historical Boutique on via Gesù in Milan. One year later Acqua di Parma complemented the Colonia line by the introduction of the unique and iconic Parma yellow hat-boxes with the launch of the Blu Mediterraneo line – a range of fragrances that embody the energy, the sun, and the colours of some of the most emblematic locations on the Italian Mediterranean sea which define the style of sophisticated and exclusive leisure.